Posted by: Jonathan Barron | January 28, 2010

The Box Office Hustle!!!

Welcome ladies and gentlemen.  I have returned, with enthusiasm, to another addition of “The Box Office Hustle!!!”.  You should have seen the snot and phlegm pouring out of my face last week.  Well, maybe not.  But, I digress.  This week marks the end of a long absence for a certain actor.  Will he be welcomed?  Only time will tell.  Alas, let us begin.

Opening in third place this weekend is “When In Rome”, starring Kristen Bell and Josh Duhamel.  This will be your basic romantic comedy which should perform well over the weekend with an $8 million take.  Kristen Bell has enjoyed some success recently with the title role of the hit comedy, “Forgetting Sarah Marshall”.  This successful run should continue with this film.  In addition, Josh Duhamel (of “Transformers” fame) should provide the heartthrob element that every film like this needs.  From a heterosexual perspective he is, ever, so dreamy.  This film’s target audience will be young women which is a no brainer.  This film is rated PG-13 for suggestive content and language.

Debuting in the number two spot this weekend will be “Edge of Darkness”, starring Mel Gibson and Ray Winstone.  This film, as I stated in my indroduction, marks an end to a seven year absence, in front of the camera, by Mr. Gibson.  I believe that this fact, and the anticipation behind it, will bring success to the film with around $18 to $20 million this weekend.  This film finds Thomas Craven (Gibson) investigating the sudden and tragic murder of his daughter.  It is a revenge thriller with basic intrigue and mystery.  In addition, most critics have been receptive to the film, particularly in regards to Gibsons performance.  We will definitely see a classic return to form from the star.  The movie’s target audience will be men and women over the age of 30.  Furthermore, those who remember “Mad Max”, “Lethal Weapon”, and “Braveheart” will flock to this film in anticipation of his return.  This film is rated R for bloody violence and language.

Once again, “Avatar” will take the number one spot with around $28 million.  Just recently, we learned that the movie has topped the all time box office record (worldwide), beating out Titanic which was also a James Cameron film.  Apparently, ten years away from a film release is a good business model for success.  Also, it looks like he may be given another Oscar, making him “King of the World” for the second time.  This is a very entertaining film that all must see.  This will continue to hustle you out of your money this weekend.

Thanks for playing.  Next week we will see if “Avatar” can continue it’s dominance.  Until then, I will be donating my money to “Edge of Darkness” (I’ve seen “Avatar” twice).  Maybe I’ll see you there.  Until then, GO GET HUSTLED!!!!

Jonathan Barron

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